Management principles
Planning, organising, staffing and decision making, studied through current business examples.
Undergraduate programme
Manage people, money and decisions.
BBA deals with how organisations actually work: managing people, marketing products, handling money and leading change. Teaching is built on case analysis, presentations and group projects rather than definitions alone.
- Management from the ground up
Principles of management, organisational behaviour and business economics, applied to real cases.
- Marketing and finance you can use
Marketing management, financial management and business research with practical exercises.
- Work in teams
Group projects, presentations and case analysis are core parts of the assessment, not add-ons.
What you study
The core of the programme
Marketing and human resources
Customer, brand, recruitment and performance topics that decide how an organisation grows.
Business research
Collecting, analysing and presenting data so decisions can be defended with evidence.